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Why We Can't Look Away: The Rise of Awkward TV and the Cringe Economy

Why We Can't Look Away: The Rise of Awkward TV and the Cringe Economy

Secondhand embarrassment used to be something you'd change the channel to avoid. Now it's the whole point. From reality TV meltdowns to unhinged TikTok moments, cringe has quietly become one of entertainment's most bankable formats — and understanding why tells us a lot about what audiences actually want right now.